We are committed to protecting your personal information and being transparent about what information we hold about you and your rights to amend or delete information we hold on you.

Using personal information allows us to develop a better understanding of our customers and in turn to provide you with relevant and timely information about the events that we do – both behind the scenes and during showtimes. 

The purpose of this policy is to give you a clear explanation about how and why we collect and use the information we obtain from you directly and from third parties.

We use your information in accordance with all applicable laws concerning the protection of personal information. This policy explains:

  • What information we may collect about you.
  • How we may use that information.
  • In what situations we may disclose your details to third parties.
  • Our use of cookies to improve your use of our website.
  • Information about how we keep your personal information secure, how we maintain it and your rights to be able to access it.
  • Your rights to amend or be deleted from our system.

Privacy Policy

Who We Are www.lightuptrails.com 

We collect various types of information and in several ways: 

  • Information you give us - when you register your details on our website or buy tickets through our ticketing agent, we will store personal information you give us such as your name, email address, postal code, telephone number. 
  • When you visit our website - we collect information about how you interact with our content including social media platforms. 
  • When we send you a mailing - we store a record of this, and in the case of emails we keep a record of which ones you have opened, and which links you have clicked on. 
  • Information from third parties - we occasionally receive information about you from third parties. For example, we may use third party research companies to provide general information about you, compiled using publicly available data.
  • Sensitive personal data - Data Protection law recognises that certain categories of personal information are more sensitive such as health information, race, religious beliefs, and political opinions. We do not collect this type of information.

Legal Basis 

There are three bases under which we may process your data: 

1. Contract purposes - when you make a purchase from us via our ticketing agent, we need to process and store your data. For example, we may need to contact you by email or telephone in the case of cancellation of a performance, or in the case of problems with weather conditions. 

2. Legitimate business interests - in certain situations, we collect and process your personal information for purposes that are in our legitimate organisational interests. However, we only do this if there is no overriding prejudice to you by using your personal information this way. 

3. With your explicit consent - for any situations where the two bases above are not appropriate, we will instead ask for your explicit consent before using your personal information in that specific situation.

Marketing Communications

We aim to communicate with you about our events in ways that you find relevant, timely and respectful.  To do this we use data that we have stored about you, such as if you have booked an event with us in the past, as well as any preferences you may have told us about such as permission to contact by email.  We ask for your consent to contact you and provide you with an opportunity to opt in/out and we provide you with an option to unsubscribe in every mail that we subsequently send you. 

Other Processing Activities

In addition to marketing communication, we also process personal information in the following ways that are within our legitimate company interests:

  • To ensure that the content and timing of communication is relevant to you 
  • To identify and prevent fraud
  • To improve our website by analysing how you use it and how you access the content and interact with it
  • We use profiling techniques or third-party insight companies to provide us with information about you that will help us to communicate in a relevant way with you.

In all the above we will always keep your rights and interests at the forefront to ensure they are not overridden by your own interests or fundamental rights and freedoms. You have the right to object to any of this processing at any time. If you wish to do this, please use the contact details at the end of this policy. Please bear in mind that if you object this may affect our ability to carry out tasks above that are for your benefit.

Cookies 

Cookies are small text files that are automatically placed onto your device by some websites that you visit. They are widely used to allow a website to function and provide website operators with information on how the site is being used.   Cookies help to improve your visit to our website by helping with the following: 

  • Remembering settings, so you do not have to keep re-entering them whenever you visit a new page.  
  • Measuring how you use the website so we can make sure it meets your needs. Please note that cookies cannot harm your computer and we do not store personally identifiable information in cookies we use on our website.

Security of personal information 

We will put in place appropriate safeguards (both in terms of our procedures and the technology we use) to keep your personal information as secure as possible. We will ensure that any third parties we use for processing your personal information do the same.

Your rights to your personal information 

You have a right to request a copy of personal information that we hold about you and to have any inaccuracies in this data corrected. Please use the contact details at the end of this policy if you would like to exercise this right.

Contact details and further information 

Please get in touch with us if you have any questions about any aspect of this privacy policy, and if you would like to object to any processing of your personal information that we carry out for our legitimate organisational interests. Email: info@lightuptrails.com  

You can also complain to the ICO if you are unhappy with how we have used your data.

The ICO’s address:            

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline number: 0303 123 1113
ICO website: www.ico.org.uk